For most websites, the technical approach to SEO is ineffective in a world where search engines increasingly favor established brands. The answer is a more purposeful approach to SEO that resonates with your customers and search engines.

In this free resource guide, we provide resources for organizations that choose a story-driven approach to SEO. This novel approach to SEO is an extension of your brand strategy. It leverages authority building tactics, such as creating content that demonstrates your credibility, to generate the technical breadcrumbs that grow search visibility in AI search engines like Google.

Target Authority-Driven Traffic

Focus on building authority to draw engaged and motivated audiences.

Align SEO With Strategic Priorities

Connect your SEO efforts to overarching goals and measurable outcomes.

Adapt to the SEO Landscape

Leverage advanced strategies to respond effectively to algorithm updates.

 
This resource guide includes:

The step-by-step Authority First SEO process

Successful Authority First SEO campaign case study

Authority First SEO outreach templates

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